Competitive Keyword Advertising: The 1-800 Contacts Case
Competitive keyword advertising is a hotly debated topic in today’s digital marketing landscape, where businesses jockey for visibility across search engines.For many companies, participating in this strategy means bidding on keywords that are commonly associated with their competitors, sparking discussions around trademark infringement and related litigation.
Competitive Keyword Advertising: 1-800 Contacts Lawsuit Explained
Competitive keyword advertising is a practice that has ignited heated debate in the digital marketing landscape.This approach allows businesses to bid on keywords that include competitors’ trademarks, enabling them to display their ads prominently in search results.